Business owners often put social media marketing as a second thought—something for an amateur to handle, rather than a strategy that builds reputation and attracts new traffic. Some even ignore the idea altogether.
But without an active social media presence, your business is doomed to fail. In fact, the rise of social media has been nothing short of astonishing in the recent years, with 2 in 3 adults using it. In addition, 71% of businesses now have Facebook presence, 59% are on Twitter, and 43% has a company blog for marketing. Facebook has more than 300 million unique visitors in a day, according to Search Engine Journal.
If you’re not tapping into that potential, getting your name out there becomes a lot more cumbersome.
The Importance of Social Media Marketing for SMEs
Having a social media strategy is especially important for small to medium businesses. Facebook posts and tweets are like virtual flyers, or the online equivalent of newspaper ads, and they build brand awareness and help your SME form a brand identity.
Search engines know which websites are earning traffic and which ones are simply floating out there as well. An SEO strategy can earn you top search engine spots, but driving traffic to your page using social media will make your SERPs rankings to climb much faster.
Go Social with Find Your Plug
Through a calculated mix of branded content and paid advertising, we use social media’s granularity to create targeted messaging that feels like a conversation among friends. Our strategies span from basic “get in the game” to more strategic social media intelligence.
We select the right platform for your business and help you identify the right social media goals. Each social media platform requires a different strategy to serve their target markets, which is why we thoroughly analyze your audience and chosen platform, and customize your brand messaging accordingly.
We then create a dynamic social plan that attracts the right visitors from the chosen demographic. We create and publish great content and develop tent-pole campaigns to drive buzz, maximizing paid ads, get people talking, and build your network.