Pay Per Click
Pay-per- click advertising
Is the second leg of a digital marketing campaign
The Advantages of PPC Advertising for Small to Medium Businesses
Focus on Highly Targeted and Qualified Visitors
You get highly targeted traffic because the paid ads allow you to target specific subsets of searchers; you get to choose your audience according to location, language, or device. PPC also allows you to do ad retargeting, which displays your ads to someone who has already visited your website.